Platform//AI visibilityAgentic commerce

Built to be
found by AI.

AI search engines and shopping agents recommend the products they understand best. Emfas makes yours the clearest and most complete in your category, in every language and on every channel.

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Why AI visibility matters

Shopping is moving into AI. The products that win are the ones AI can actually understand.

Structure agents can read

Clean product types, attributes, and relationships give AI the signals it needs to match your products to what shoppers ask for.

Native in every language

Content generated natively in each language, not translated afterthoughts, so you're discoverable wherever shoppers ask.

Answers, not just descriptions

Descriptions, attributes, and FAQs that answer how people actually search, so agents can recommend with confidence.

Ready for every surface

Enriched data flows to every channel and feed, including the AI surfaces now driving discovery.

Start at the source

AI can't recommend what it can't understand.

Visibility in AI isn't something you bolt on at the end. It starts with the quality of your product data. Point tools optimize a catalog they don't control, then hand you a spreadsheet to upload. Emfas owns the source: structured, on-brand data that AI can read, trust, and recommend, built in rather than billed as a premium add-on. Get the foundation right, and visibility follows.
Explore the product catalog→
Structured product data as the foundation for AI visibility

Speak how shoppers ask

Content written for real questions, in every market.

Shoppers don't search in keywords anymore. They ask full questions. Emfas enriches every product with descriptions, attributes, and FAQs that answer them, in every language and on brand. And as the way people ask keeps shifting, Emfas can research how they're searching now, so your content stays current instead of frozen at launch.
Explore Automations→Explore Brand rules→
Intent-aligned, multi-language product content

Everywhere discovery happens

One catalog, ready for every channel and every agent.

Your enriched data flows to Shopify, Centra, marketplaces, and feeds, always formatted and current. As AI search and shopping agents become a channel of their own, your products show up complete and consistent, never stale or half-described.
Explore Channel feeds→
Distribution to every channel and AI surface
“Emfas lets us generate on-brand, SEO-optimized content across all languages in minutes.”

Explore the platform

See what else Emfas can do.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

Ready to get started?

Join the brands making sure their products are found, trusted, and recommended by customers and AI alike.