D2C brands//Launch faster, scale without the headcount
// D2C brands //Launch faster, scale without the headcount

Your catalog shouldn't slow you down.

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

70%

Less time spent on product enrichment

100%

Product data coverage for SEO & AEO

30+

Languages supported out of the box

Use cases

Go to market in minutes, not weeks.

New drop? Seasonal collection? Limited edition? Generate product descriptions, translate into every market language, and push to your store — all from one place. Emfas handles the heavy lifting so your team can focus on the next launch.
Explore Product catalog→Explore Automations→
Fast catalog management

Brand voice at scale

AI that sounds like your team wrote it.

Every D2C brand has a voice. Emfas learns it. Define your tone, terminology, and standards once — then let AI generate content that's consistently on-brand. Across every product, every language, every channel.
Explore Brand rules→Explore Channel feeds→
Brand-aware AI content

Scale without hiring

Do more with the team you have.

Hiring a product copywriter for every market isn't realistic. Emfas handles descriptions, translations, asset management, and feed formatting — so your team can focus on the creative work that actually needs a human.
Explore Assets & media→Explore Shopify→
Scale your product operations
“Emfas lets us generate on-brand, SEO-optimized content across all languages in minutes.”

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Most D2C brands are up and running within a week. Connect your store, import your catalog, and start enriching — no lengthy onboarding required.

Yes. Emfas has a native Shopify app — install it from the Shopify App Store and you're connected in minutes. Sync products, variants, images, and metafields in both directions.

Absolutely. Brand rules let you define tone of voice, terminology, character limits, and more. The AI follows your guidelines on every generation.

Emfas translates product content into 30+ languages using AI that goes beyond word-for-word. It localizes — adapting phrasing, units, and terminology for each market.

Import from spreadsheets, connect an existing platform, or use the API. Emfas is designed to work with your current setup, not replace everything at once.

Yes. Emfas is built for catalogs of any size — from a few hundred products to hundreds of thousands. Bulk operations and automations scale with you.

Ready to move faster?

See how D2C brands use Emfas to launch faster and scale their product catalog without growing the team.