Platform//TranslationsLocalization

Every market.
Its own language.

Generate, translate, and publish product content in every language you sell in — following your brand rules, with quality you can actually measure.

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Why translations matter

Entering a market shouldn't mean rebuilding your catalog. It should mean one more language.

One source of truth

Your base language is the source. Content flows from it to every other language, so markets can't quietly drift apart.

Localized, not word-for-word

Set tone and market context per language. German copy can use 'du' while French stays formal, without touching a single product.

Terminology you control

The glossary locks the words that matter. 'Slim fit' becomes 'smal passform' in Swedish every single time, never a synonym.

Coverage you can see

Completeness per language shows exactly which markets are behind, down to the attribute. No more guessing which language is lagging.

From one language to all of them

Write once. Ship every market.

Most brands translate the same product twice: once for the launch, then again every time the copy changes. Emfas removes the second half. Content is generated in your base language, then translated into every language you sell in — with images, attributes, and research behind it, not just the source string. Change the original and the translations follow.

Bomulls-T-shirt med rund halsringning

Baumwoll-T-Shirt mit Rundhalsausschnitt

T-shirt en coton à col rond

Camiseta de algodón con cuello redondo

Katoenen T-shirt met ronde hals

T-shirt in cotone con girocollo

Bomulds-T-shirt med rund hals

Puuvillainen t-paita pyöreällä pääntiellä

Bomulls-T-skjorte med rund hals

Koszulka bawełniana z okrągłym dekoltem

Bomulls-T-shirt med rund halsringning

Baumwoll-T-Shirt mit Rundhalsausschnitt

T-shirt en coton à col rond

Camiseta de algodón con cuello redondo

Katoenen T-shirt met ronde hals

T-shirt in cotone con girocollo

Bomulds-T-shirt med rund hals

Puuvillainen t-paita pyöreällä pääntiellä

Bomulls-T-skjorte med rund hals

Koszulka bawełniana z okrągłym dekoltem

Glossary: 'slim fit' → 'smal passform' in Swedish

Glossary: 'organic cotton' → 'coton biologique' in French

Use 'du', never 'Sie', in German copy

Casual, friendly tone for the Dutch market

Never translate the product name itself

Meta titles stay under 60 characters in every language

Glossary: 'water-repellent' → 'vandafvisende' in Danish

Metric units in every market except the US

Sizes shown in EU sizing across Europe

Base language must exist before a translation is generated

Glossary: 'slim fit' → 'smal passform' in Swedish

Glossary: 'organic cotton' → 'coton biologique' in French

Use 'du', never 'Sie', in German copy

Casual, friendly tone for the Dutch market

Never translate the product name itself

Meta titles stay under 60 characters in every language

Glossary: 'water-repellent' → 'vandafvisende' in Danish

Metric units in every market except the US

Sizes shown in EU sizing across Europe

Base language must exist before a translation is generated

Publishing, not exporting

Translations land where your platform expects them.

A translation is only useful once it's live. Emfas writes into Shopify's Translate & Adapt and Centra's localization, per store when you run several — so translated titles, descriptions, and attributes show up in the surfaces your storefront already reads. No spreadsheet round-trip, no separate translation tool to reconcile.

Publishing translations to Shopify and Centra

Brand rules and quality control

Translations that still sound like you.

Most brands have a PDF somewhere with their guidelines. The problem is, nobody reads it — especially not a translation engine. Emfas turns your style guide into structured rules the AI actually follows: tone of voice, naming conventions, character limits, forbidden terms, all defined in plain language and applied per language and per market.

Always use sentence case for product titles

Never abbreviate fabric names — write 'polyester', not 'poly'

Color names must match the official brand palette

Include care instructions for every garment

Product descriptions must be 40–80 words

Use active voice — 'This jacket protects' not 'Protection is provided'

Mention sustainability only with verified certifications

No superlatives like 'best' or 'most luxurious' without proof

Size guides must reference both EU and US sizing

Fabric composition must add up to 100%

Always use sentence case for product titles

Never abbreviate fabric names — write 'polyester', not 'poly'

Color names must match the official brand palette

Include care instructions for every garment

Product descriptions must be 40–80 words

Use active voice — 'This jacket protects' not 'Protection is provided'

Mention sustainability only with verified certifications

No superlatives like 'best' or 'most luxurious' without proof

Size guides must reference both EU and US sizing

Fabric composition must add up to 100%

Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'

All weights in grams, never ounces

Avoid gendered language in unisex product lines

Hero images must be on a white background

Never reference competitor brands in descriptions

Season codes follow YYYY-SS or YYYY-AW format

Material percentages listed highest to lowest

Product names must not exceed 60 characters

Use Oxford comma in all English-language copy

Price must never appear in product descriptions