Product data isn't the kind of thing anyone wants to lose sleep over. But behind every clean product page is a pile of invisible work: descriptions, attributes, translations, metafields, alt text, feeds. For a growing brand, it multiplies with the catalog, faster than the team can keep up.
Myrqvist knows it well:
“With our team consisting of one full-time eCommerce employee, managing our sprawling product catalogue and its underlying data was always a struggle. Juggling metafields, metaobjects, image alt texts and everything else took an unsustainable amount of effort and time, especially since we sell in three languages.”
It doesn't scale by hand
Without the right tool, there are only two ways to cope: slow down, or hire. As ICIW put it, without Emfas they'd “have to hire a new person to manage the tasks that it's automating.” The result: growth costs more people, more tools, and more manual work.
What changes with Emfas
Time comes back
For most brands the shift shows up as hours returning. Myrqvist automated the work almost entirely:
Emfas has allowed us to automate this more or less completely, and it has been a game changer for me personally. Instead of spending time pasting translations and writing alt texts, I spend a couple of seconds configuring this through Emfas.
Myrqvist
It works even where every item is unique, like Re-adventure, a Swedish secondhand store:
“As a secondhand store with mostly one-of-a-kind items, Emfas has saved us a tremendous amount of time.” — Re-adventure
Launch fast, stay on-brand
Speed only counts if quality survives it, and frequent drops are where it usually slips. With the product data handled in Emfas, brands can do both. Stronger keeps pace without the drop-off:
“Emfas became essential for keeping pace with frequent launches without sacrificing quality.” — Antonella Basagni, Copywriter, Stronger
And what ships is right the first time:
With Emfas, every product is 100% correct and fully aligned with our brand at launch.
Björn Borg
Grow into new markets without growing the team
For brands expanding internationally, language is the bottleneck: every product, re-done in another tongue, on-brand, usually with agencies or translators to manage it. That's the cost Emfas takes out. Samsøe Samsøe brought the whole thing in-house:
Emfas helped us bring product enrichment fully in-house and cut collection prep from 2.5 people to one person. No more translators or agencies.
Javier Artal Herbella, Marketing & Digital Director, Samsøe Samsøe
For Never Fully Dressed, the same shift shows up as consistency across markets:
“Emfas has helped us in enriching our product information and working towards translating our content into native language to create a more consistent customer experience across our main markets.” — Sophie Drake, Senior E-Commerce Manager, Never Fully Dressed
Native-language content, produced in-house, lets a brand show up properly in every market, without hiring a translator for each one.
The real payoff: peace of mind
Ask customers what they got and most of them describe a feeling rather than a feature. Myrqvist again:
…and sleep soundly at night knowing that we have full informational coverage across all of our products and languages.
Myrqvist
Which is the quiet promise underneath the automation and the translations. Less worry, not just less work. Confidence that what's live is right, in every language, across every product, without one person holding it together by hand.
It isn't only the software, either. The Sports Edit calls the support “second to none,” and says that on complex use cases, “they've gone away and built it, and quickly.”
For a growing brand that tends to be worth more than any single feature on the page.
Want product data you don't have to lose sleep over? See what other brands say, or how Emfas works.