Integrations//ChatGPT

Get your products into ChatGPT.

Emfas generates a product feed that follows OpenAI's spec for ChatGPT shopping, from the same catalog you use for every other channel.

Book Demo

What Emfas sends

OpenAI's spec, field by field.

Beyond the basics, OpenAI asks for seller details, return policies and flags for search, checkout and ads. Map them from attributes, or set a fixed value when it's the same for every product.

ChatGPT template10 required · 21 optional

idRequired
item_group_idRequired
titleRequired
descriptionRequired
image_linkRequired
brandRequired
seller_nameRequired
availabilityRequired
linkRequired
priceRequired
seller_url
is_eligible_search
is_eligible_checkout
is_ads_eligible

+ 17 more optional fields

Any format

Keep your data your way. ChatGPT gets it the way it wants.

Your catalog stays as it is

Every channel names and shapes product data differently. Emfas translates yours into each format, so your catalog stays organized the way your team works.

Nothing gets left behind

Materials, care, fit and the other details you keep in custom attributes make it into the feed too. Richer data means better matching and fewer rejected products.

Update once, done everywhere

Change a product in Emfas and every feed picks it up. No spreadsheet per channel and no copy-pasting between exports.

New channels in minutes

Adding a destination means mapping it once, not rebuilding your data. If a channel has a format, Emfas can produce it.

Agentic commerce

AI recommends what it understands.

ChatGPT matches a shopper's question against your feed. The products with complete attributes, clear descriptions and every variant listed are the ones it recommends.

That's the work Emfas is built for: filling attributes, writing on-brand descriptions and translating them for every market, then sending it all to ChatGPT in OpenAI's format.

It matters on Shopify too. Shopify shares its standard product fields with ChatGPT, but custom metafields and metaobjects need extra mapping before they're included, and that's often where material, fit, care and sizing live.

FAQ

ChatGPT recommends products it can match to a shopper's question. The more complete and clear your data, the more questions your products can answer, and the more often they get recommended.

If you want ChatGPT to see more than the basics, yes. Shopify shares its standard product fields, while details like material, fit and care often live in custom fields it doesn't include by default. Emfas sends all of it, in every language you sell in.

The feed lets you mark which products can be bought in the chat. Checkout itself is set up with OpenAI, and Emfas keeps prices and stock in the feed current.

OpenAI onboards merchants to ChatGPT shopping directly. Once you're in, point them to your feed from Emfas.

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