Integrations//Google Merchant Center

Google Shopping feeds, straight from your PIM.

Emfas builds your Merchant Center feed from the catalog you already enrich, with the right prices and language for every market.

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What Emfas sends

Every field Merchant Center asks for.

The fields Google requires are added and locked, and AI suggests which attribute fills each one. Prices come out per market, written the way Google wants them.

Google Merchant Center template10 required · 20 optional

g:idRequired
g:item_group_idRequired
g:titleRequired
g:descriptionRequired
g:image_linkRequired
g:conditionRequired
g:brandRequired
g:availabilityRequired
linkRequired
g:priceRequired
g:sale_price
g:additional_image_link
g:gtin
g:mpn

+ 16 more optional fields

Any format

Keep your data your way. Google Merchant Center gets it the way it wants.

Your catalog stays as it is

Every channel names and shapes product data differently. Emfas translates yours into each format, so your catalog stays organized the way your team works.

Nothing gets left behind

Materials, care, fit and the other details you keep in custom attributes make it into the feed too. Richer data means better matching and fewer rejected products.

Update once, done everywhere

Change a product in Emfas and every feed picks it up. No spreadsheet per channel and no copy-pasting between exports.

New channels in minutes

Adding a destination means mapping it once, not rebuilding your data. If a channel has a format, Emfas can produce it.

Feeds per market

One parent feed, one child per country.

Merchant Center wants a feed per country and language. Set up the mappings once and add a child feed for each market. Children inherit the template and mappings, and only override what differs, like country, language or a filter.

After every run Emfas shows how many products made it into the feed and which ones were left out for a missing brand, description or image, so you can fix the data before Google disapproves it.

FAQ

Google approves and ranks products based on the data you send. With the feed in Emfas, the same enriched titles, attributes and translations that power your store go to Google, without a separate feed tool to maintain.

Yes. Each market gets its own prices, currency and language from the same setup, so launching Shopping ads in a new country doesn't mean starting over.

They're left out instead of getting disapproved, and Emfas shows you exactly what's missing. Fill the gaps by hand or with AI and they're back in the next update.

Emfas keeps the feed updated as your catalog changes and Google picks it up from there, so price and stock changes reach your ads without anyone exporting a file.

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