Your Meta catalog, fed from the PIM.
Emfas generates the data feed behind your Facebook and Instagram catalog, and the override feeds Meta uses to localize it for other countries and languages.
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What Emfas sends
The main feed Commerce Manager expects.
Everything Meta requires, plus HTML descriptions and custom labels. Variants share an item_group_id, so sizes and colors show up as one item.
idRequireditem_group_idRequiredtitleRequireddescriptionRequiredbrandRequiredconditionRequiredimage_linkRequiredavailabilityRequiredlinkRequiredpriceRequiredsale_pricerich_text_descriptionadditional_image_linkcolor
Any format
Keep your data your way. Meta gets it the way it wants.
Your catalog stays as it is
Every channel names and shapes product data differently. Emfas translates yours into each format, so your catalog stays organized the way your team works.
Nothing gets left behind
Materials, care, fit and the other details you keep in custom attributes make it into the feed too. Richer data means better matching and fewer rejected products.
Update once, done everywhere
Change a product in Emfas and every feed picks it up. No spreadsheet per channel and no copy-pasting between exports.
New channels in minutes
Adding a destination means mapping it once, not rebuilding your data. If a channel has a format, Emfas can produce it.
Localized catalogs
Every market in one catalog.
Meta handles other markets with override feeds rather than separate catalogs, and Emfas has a template for each kind. A country override feed carries price, sale price, availability and link for one country. A language override feed carries translated titles, descriptions and images for one language.
Both match rows to your main feed by id. The override column is filled from the feed's own country or language setting, so there's nothing extra to map. Set up one override feed, then add a child feed per market.
FAQ
Yes. Facebook and Instagram share one Meta catalog, so the same feed covers ads and shops on both.
Yes, from one catalog. Emfas creates the localized versions Meta uses for other markets, with local prices and translated copy, so you don't need a separate catalog per country.
Yes. Send only what's published and in stock, or a single brand or collection for a campaign, so ad spend goes to products people can buy.
The feed updates continuously as your catalog changes, so price changes and sold-out products show up in your ads without manual exports.
Google Merchant Center
Google Shopping feeds with every required g: field and the right prices for each market.
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TikTok
A TikTok catalog feed with all of TikTok's required product parameters, mapped from your PIM.
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The data source behind Product Pins and shopping ads, built from your enriched catalog.
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Book a demo and we'll set up your first feed with you.
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