Integrations//Pinterest

Pinterest catalogs, built from your PIM.

Emfas generates the data source behind your Pinterest catalog, which Pinterest turns into Product Pins and shopping ads.

Book Demo

What Emfas sends

Seven must-haves, plenty of nice-to-haves.

Only seven fields are required. The optional ones are where products get found, so the template has room for all of them.

Pinterest template7 required · 22 optional

idRequired
titleRequired
descriptionRequired
image_linkRequired
availabilityRequired
linkRequired
priceRequired
sale_price
item_group_id
additional_image_link
video_link
brand
condition
gtin

+ 15 more optional fields

Any format

Keep your data your way. Pinterest gets it the way it wants.

Your catalog stays as it is

Every channel names and shapes product data differently. Emfas translates yours into each format, so your catalog stays organized the way your team works.

Nothing gets left behind

Materials, care, fit and the other details you keep in custom attributes make it into the feed too. Richer data means better matching and fewer rejected products.

Update once, done everywhere

Change a product in Emfas and every feed picks it up. No spreadsheet per channel and no copy-pasting between exports.

New channels in minutes

Adding a destination means mapping it once, not rebuilding your data. If a channel has a format, Emfas can produce it.

Images first

Built for a visual channel.

On Pinterest the image does most of the work. Emfas keeps images with the product they belong to, so image_link and additional_image_link come straight from the product's media, and video_link can point to a product video.

Descriptions get the same treatment as on every other channel: written under your brand rules, translated per market, and in Pinterest on the next feed run.

FAQ

Pinterest shoppers browse by image and find products through details like color, material and style. Emfas sends all of it from the catalog you already maintain, so your Product Pins are as complete as your store.

Yes. Pick products by brand, collection, stock or anything else in your catalog, and run separate feeds for different campaigns.

Add the feed link from Emfas as a data source in Pinterest once. It keeps itself up to date after that.

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